Case Study: Swiggy achieves 142% growth in new purchasers with Criteo

Swiggy grows its new purchaser base for food deliveries

Swiggy, India’s on-demand convenience platform for food delivery, wanted to grow its market share by acquiring new customers at the lowest possible cost per install while also increasing monthly orders. To support these goals, Swiggy worked with Criteo and its app install/acquisition capabilities to reach high-intent audiences and improve first-order conversions.

Criteo implemented a customer growth strategy using predefined audience targeting, lookalike audiences, and AI-powered Dynamic Creative Optimization in Swiggy’s app install campaigns. The results were strong: Swiggy increased its new purchaser base on the Criteo platform by 142% and app installs by 121%, while Criteo drove 17% of overall app installs and 16% of first orders from new users, all at a lower cost per first order than other channels.

Swiggy