Case Study: Sephora Germany grows new website traffic with Criteo Similar Audiences

Sephora grows website traffic with Criteo, reaching 7.2M unique users

Sephora Germany, a division of the global beauty retailer, faced the challenge of increasing traffic to its website. To grow its top-of-funnel audience and target new users, Sephora partnered with vendor Criteo to implement a Similar Audiences campaign.

Criteo's solution used its AI technology to identify and reach new prospects who shared characteristics with Sephora's existing customers. The campaign successfully reached over 7.2 million unique users. The results were significant, with 25% of sales from the retargeting campaign attributed to these new Similar Audience prospects and 53% of the acquired visitors returning to the website.

Sephora