Case Study: BMW achieves 34% uplift in test drives and reaches affluent prospects with Criteo

BMW - Customer Case Study

BMW partnered with Criteo to promote its X-Drive models with three main challenges: exposing high-end automotive prospects, engaging new users on BMW’s website, and driving customers to dealers for test drives while meeting a specific cost‑per‑lead target.

Criteo expanded its retargeting into acquisition to reach new users and tracked the campaign with comScore validated Campaign Essentials™ (vCE) during Jan 16, 2013 – Feb 22, 2013. The effort skewed exposed users toward higher incomes (+27% for >55K€ earners), made exposed users twice as likely to visit OEM sites (62% visited automotive sites), delivered a +34% uplift in test drives from users who hadn’t visited BMW’s site previously, and kept cost‑per‑lead below the advertiser’s target.

BMW