Case Study: Thread achieves MSP notoriety and stronger customer experiences with ConnectWise CPQ

PitchIT champion, Thread, leveraged the program to propel them to MSP notoriety

Thread, an MSP startup vendor, was looking for a way to meet rising customer expectations for faster, more personalized service without getting bogged down by conventional ticketing. Through ConnectWise CPQ and the broader ConnectWise solutions ecosystem, Thread saw an opportunity to automate and streamline ticket handling so its team could focus more on relationships and higher-value work.

ConnectWise CPQ helped Thread scale its “ticket-killing” approach and share it with the MSP community through the PitchIT program. The results included stronger industry visibility, deeper relationships with ConnectWise leaders and other competitors, and new collaboration opportunities like podcasts and webinars. Thread reported the experience as transformative, with lasting connections that are still helping the company grow.

Thread

Bobby Jacobs

Head of Growth