Case Study: PayPal achieves higher online checkout conversion rates with Comscore custom e-commerce measurement

PayPal boosts checkout conversion to 88.7% with ComScore

ComScore helped PayPal, a digital payment company, which wanted to compare its online checkout conversion rates against other payment methods to demonstrate its value to prospective merchants. PayPal leveraged Comscore's custom e-commerce measurement solution to address this challenge.

The solution involved Comscore using its behavioral panel to passively observe and measure conversion rates for different payment methods at a select list of online retailers. The results showed that PayPal's payment method converted at 88.7%, which was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.

PayPal