Case Study: VMware achieves faster time-to-revenue and a scalable, automated partner ecosystem with CloudBlue

VMware - Customer Case Study

VMware, a global leader in multi‑cloud and digital applications, needed to build a thriving partner ecosystem and scale channel operations by automating legacy processes, offering self‑service white‑label subscriptions, and reducing dependency on centralized systems. To address this, VMware engaged CloudBlue and adopted the CloudBlue platform (including CloudBlue Connect) to unify subscription lifecycle management, order fulfillment and billing across its partner ecosystem.

CloudBlue implemented a unified technology stack—product‑agnostic connectors to CloudBlue Commerce, a single self‑service portal and automated order‑to‑fulfillment workflows—enabling global product listings, unified billing and partner autonomy. As a result, VMware accelerated time‑to‑market and time‑to‑revenue, unlocked analytics to guide product strategy, scaled offerings across its 42 operating countries, and opened new SMB revenue streams.

VMware

Richard Ramlal

Senior Technical Program Manager, Business Operations