Case Study: Telefónica achieves reduced SMB churn and accelerated growth with CloudBlue

Telefonica markets SMB cloud bundles, reducing customer churn and driving growth

Telefonica, a global telecommunications provider, needed to create compelling bundled SMB offerings that combined cloud services with its core communications services and devices, tailored to specific countries and customer types. To deliver differentiated cloud services with simple, fast access and an outstanding customer experience, Telefonica selected CloudBlue and its CloudBlue Commerce and CloudBlue Connect solutions as the enabling platform.

CloudBlue deployed CloudBlue Commerce and CloudBlue Connect to modernize Telefonica’s SMB offerings and empower local country teams, resulting in the migration of 400,000 Microsoft users from Hosted Exchange to Office 365, a broader cloud services catalog, increased local enablement, improved customer “stickiness,” and higher sales and share of wallet.

Telefonica

Juan Manuel Moreno

Global Cloud Director