Case Study: Yorkshire Building Society achieves higher survey response rates and improved employee morale with ClickTools

Yorkshire Building Society boosts survey response rates 10% with ClickTools

Yorkshire Building Society, Britain's second-largest building society, faced a challenge with low engagement in its confidential employee surveys and sought to replace time-consuming branch marketing surveys. Their key objective was to increase response rates to collect reliable feedback. To address this, they partnered with ClickTools and implemented its cloud-based survey solution.

By using ClickTools to create branded, personalized surveys and automate their distribution, Yorkshire Building Society significantly improved its processes. The solution delivered a 10% increase in employee survey response rates and tripled branch survey responses from 23% to over 70%. ClickTools saved substantial time, simplified survey creation, and raised employee morale through clear communications.

Yorkshire Building Society