Case Study: Yorkshire Building Society achieves higher survey response rates and improved employee morale with ClickTools

Yorkshire Building Society boosts survey response rates 10% with ClickTools

Yorkshire Building Society, Britain's second-largest building society, needed to boost engagement with its confidential employee surveys and replace time-consuming branch marketing surveys. Their main challenge was increasing response rates to collect reliable, actionable staff feedback. To solve this, they partnered with ClickTools and used its cloud-based survey solution.

By implementing ClickTools' branded, personalized online surveys and automating their distribution, Yorkshire Building Society improved its employee survey response rate by 10% and tripled branch survey responses from 23% to over 70%. The solution from ClickTools saved substantial time, simplified survey creation, and enabled clear communications that raised employee morale, delivering significant overall process improvements.

Yorkshire Building Society