Case Study: Royal Canin achieves centralized Salesforce feedback and higher employee engagement with ClickTools

Royal Canin centralizes Salesforce feedback and boosts employee engagement with ClickTools

Royal Canin, a global pet food manufacturer, faced challenges with a legacy survey tool that was difficult for non-technical users, required manual data work, and could not centralize feedback within Salesforce, placing a heavy burden on its IT department. The company partnered with vendor ClickTools to find a better way to collect and manage its feedback.

By implementing the ClickTools solution integrated with Salesforce, Royal Canin automated surveys, prefilled CRM data, and triggered workflows for alerts. This provided centralized reporting and enabled practical process improvements. As a result, ClickTools helped Royal Canin achieve higher employee engagement and morale, in addition to ongoing KPI tracking across the entire company.

Royal Canin