Case Study: Royal Canin achieves centralized Salesforce feedback and higher employee engagement with ClickTools

Royal Canin centralizes Salesforce feedback and boosts engagement with ClickTools

Royal Canin, a global pet food manufacturer, faced challenges with its legacy survey tool which was difficult for non-technical users, required manual data manipulation, and could not centralize feedback within Salesforce. This placed a significant burden on their IT department. They partnered with ClickTools to find a better way to collect and manage employee and customer feedback.

By implementing ClickTools integrated with Salesforce, Royal Canin automated surveys, prefilled data from its CRM, and triggered workflows for alerts. This solution provided centralized reporting, enabled practical process improvements, and improved employee engagement and morale. ClickTools helped Royal Canin achieve ongoing KPI tracking across the entire company.

Royal Canin