Case Study: Barclays achieves scalable customer feedback analytics with ClickTools

Barclays boosts customer feedback analytics and achieves 25% response rates with ClickTools

Barclays Corporate, a major global financial services provider, needed a cost-effective and flexible way to survey its entire customer base to capture actionable feedback and use satisfaction scores as a management performance tool. To solve this challenge, they partnered with ClickTools for its cloud-based survey platform.

ClickTools provided Barclays with an automated and scalable solution that integrated with their CRM, delivering centralized analytics and individual performance reports. The implementation by ClickTools achieved response rates of roughly 25%, enabled targeted action plans, and was praised for its ease of use and strong account support.

Barclays