Case Study: Barclays achieves scalable customer feedback analytics with ClickTools

Barclays boosts customer feedback analytics with ClickTools and achieves 25% response rates

Barclays Corporate, a major global financial services provider, needed a cost-effective and flexible way to survey its entire customer base to capture actionable feedback and use satisfaction scores as a management performance tool. They partnered with ClickTools for its cloud-based survey platform.

ClickTools provided an automated and scalable solution that integrated with Barclays' CRM, delivering centralized analytics and individual performance reports. The implementation achieved response rates of roughly 25%, enabled targeted action plans, and was praised for its ease of use and strong account support.

Barclays