Case Study: Vodafone achieves 15% higher CTRs and 2x conversions with CleverTap

Vodafone boosts CTRs by 15% with CleverTap

Vodafone, a global telecommunications company, faced challenges in scaling personalized, multi-channel engagement for its My Vodafone App users. Manual campaigns and disconnected systems hindered retention and led to app uninstalls. To address this, they sought a mobile marketing platform and partnered with CleverTap.

Using CleverTap, Vodafone implemented targeted notifications and analytics. This enabled personalized onboarding and re-engagement campaigns triggered within optimal timeframes. As a result, CleverTap helped achieve a 15% CTR improvement, a 3x increase in engagement, and a 2x increase in conversions, while gaining deeper insights into user behavior to reduce churn.

Vodafone