Case Study: Vodafone achieves 2x conversions with CleverTap

Telecom Giant Vodafone Successfully Scales Personalized Campaigns to Double Conversions

Vodafone, a global telecommunications leader with hundreds of millions of connections and the My Vodafone App used by over a million people, struggled to scale personalized engagement. Manual campaigns and separate email/SMS systems made it hard to send timely, contextual messages at scale, leading to missed conversion opportunities, higher churn and rising acquisition costs.

By implementing CleverTap’s multi‑channel personalization and analytics, Vodafone automated contextual campaigns, segmented users who abandoned transactions, and identified a 2‑minute “golden window” to re-engage them. The result was a 15% lift in onboarding CTRs, almost 3× higher engagement, campaign CTRs of 23.7% and a doubling of conversions, plus improved retention tracking, flow analysis and uninstall monitoring to continually optimize performance.

Vodafone

Aditi Mohanty

Manager Digital