Case Study: Carousell achieves 71% Week 3 retention increase with CleverTap

How Carousell increased Week 3 Retention by 71%

Carousell is a Southeast Asian digital marketplace connecting millions of buyers and sellers across seven countries with 250 million listings, from collectibles to cars and property. Facing the need to maximize user retention and lifetime value while delivering highly personalized recommendations and frictionless discovery, the team prioritized community-driven engagement and better onboarding to keep buyers and sellers active.

By partnering with CleverTap, Carousell gained campaign-level attribution, funnels and real-time analytics to identify drop-offs, plus personalized push notifications and weekly, inventory-aware recommendations tailored to user behavior. The result: a 71% increase in week‑3 retention, a 73% improvement in average CTRs from personalization, and measurable uplifts in weekly active buyers and sellers and overall conversion/ROI.

Carousell

Arun Kumar

Head of Digital Marketing