Case Study: SalesLoft achieves measurable, actionable qualitative sales insights with Cien

How Salesloft Users Can Add a Qualitative Dimension to Their Sales Metrics

SalesLoft, a leading sales engagement platform, needed a way to quantify the qualitative factors that drive rep performance—things like team mood, work ethic, product knowledge and closing ability—despite messy, fuzzy or incomplete CRM data. Cien’s AI (available on the Salesforce AppExchange) was presented as the vendor solution to help SalesLoft users measure those intangible metrics.

Cien applied machine learning and natural language processing to untangle unstructured CRM data and paired focused, regular team surveys with SalesLoft and Salesforce activity data to surface trends and quantify qualitative attributes. The outcome: Cien produced actionable qualitative metrics that reveal reps’ strengths and weaknesses and help SalesLoft users improve overall sales productivity and effectiveness by recommending the shortest path to success.

Salesloft