Case Study: Entel achieves real-time social insight and a business opportunity with Brandwatch

How Entel spotted an opportunity to improve their brand sentiment online and in conversations on social

Entel, a major Chilean telecom company, faced an unexpected spike in social media conversation in February 2021 and initially suspected a service problem. Using Brandwatch, Entel was able to see in real time that the surge was actually driven by BTS and K-pop fans campaigning to celebrate J-Hope’s birthday on the Entel Tower screen.

Brandwatch helped Entel quickly understand the sentiment shift and identify a new business opportunity with the BTS fan community. The company uncovered a 196% increase in social conversation, turning a potential crisis into a positive audience insight and engagement opportunity.

Entel

Diego Villegas

Head of Digital Marketing