Case Study: Entel improves brand sentiment and boosts social engagement with Brandwatch

Entel boosts positive sentiment 85% with Brandwatch

Entel, a telecommunications company in Chile and Peru, faced the common industry challenge of managing high volumes of negative online conversations. To understand customer needs and monitor its digital reputation, the company used the Brandwatch Consumer Research platform.

By leveraging Brandwatch's real-time social listening, Entel identified and seized an unexpected opportunity when fans of BTS requested a birthday message on its landmark tower. The vendor's tools enabled the team to engage with the campaign, launching the #JHopeBTSxEntel hashtag which trended worldwide. This resulted in a 400% increase in mentions, with 85% positive sentiment, significantly improving brand perception and reaching a new, young audience.

Entel