Case Study: American Airlines improves real-time social monitoring and crisis response with Brandwatch Vizia

American Airlines monitors 12-14 live social scenes 24/7 with Brandwatch Vizia

American Airlines, a major global airline, sought new and innovative ways to visualize its social media data to better understand customer conversations and protect its brand reputation. The company needed a solution to monitor social mentions in real-time, identify emerging issues, and react swiftly to potential crises. They chose Brandwatch and its Vizia data visualization platform to meet this challenge.

Brandwatch Vizia provided American Airlines with a real-time social command center, displaying 12-14 different data visualizations on screens in its corporate headquarters. The solution enabled the team to quickly spot trending topics, monitor shared images for safety or reputation issues, and manage high-profile incidents. This allowed American Airlines to provide better customer service, protect its brand, and effectively communicate insights across the entire business, including to C-suite executives during serious situations.

American Airlines