Case Study: Proximus achieves GDPR compliance and same-day opt-outs with SS&C Blue Prism

Proximus Delivers GDPR Compliance by Choosing Intelligent Automation

Proximus, a leading Belgian telecommunications company focused on delivering a simple, customer‑centric digital journey, needed a reliable way to handle GDPR opt‑out requests that arrived across multiple divisions and required rapid turnaround. To address this challenge, Proximus engaged SS&C Blue Prism and deployed a Blue Prism intelligent digital worker named "Cecile" to centralize, receive and action opt‑out requests.

SS&C Blue Prism’s digital worker Cecile processes all opt‑out requests within 24 hours—completing requests the day they’re received—and averages about 400 opt‑outs per month. By using SS&C Blue Prism, Proximus ensured GDPR compliance, improved customer reassurance about data handling, and delivered a faster, more consistent opt‑out experience.

Proximus

Geert Goethals

Director, IT Solutions Team