Case Study: Genesys achieves 4x more email production with Bird

Genesys achieves 4x more work in just 90 days with an Email Design System

Genesys, a global customer experience company, needed a way to scale email production across 100+ marketers and teams in multiple languages without sacrificing brand consistency. Their existing process was too technical, with HTML errors slowing QA, limited control over branded templates, heavy manual work for translations, and long delays in launching automated email programs. They used Bird’s email capabilities to address these challenges.

Bird implemented a customized Email Design System with a no-code editor, locked-down branding, Expectations for error checking, multilingual support, and direct integration with Genesys’ ESP, Eloqua. This let teams build, QA, and export emails faster with less technical effort, enabling more marketers to participate in production. In just 3 months, Genesys achieved 4x more work, and the company said automated nurture streams that once took six months could now be created much faster.

Genesys

Tammi St. Angelo

Global Marketing Automation and Email Strategy