Case Study: American Express improves small business digital access with BASIC

American Express improves digital design with BASIC, backed by 45,000+ listens per episode insights

The customer American Express, a major financial institution, was challenged with rethinking its digital approach for small business owners. Their advertising agency reached out to the vendor BASIC to help develop a platform-agnostic design system and to redesign the American Express OPEN mobile application.

BASIC implemented a new design system focused on convenience and clarity, creating a device-agnostic user experience that worked across Android and iOS. The solution provided small business owners with immediate access to their financial information and tools to improve operational efficiency. This design system became a core part of the American Express brand identity, though the case study does not provide specific metrics on its impact.

American Express