Case Study: Telia achieves 20% higher reach efficiency with AudienceProject

Telia increases reach efficiency by 20% with AudienceProject

Telia, a major telecommunications company, wanted to determine if it could reach its target audience more efficiently by shifting a portion of its ad budget from linear TV to digital channels like YouTube. To measure the impact of this budget reallocation, Telia partnered with AudienceProject and utilized its measurement services.

AudienceProject measured two separate cross-media campaigns for Telia. By analyzing the results, they documented that a campaign with a higher allocation to online video achieved a 20% increase in reach efficiency and a 5-point higher total reach, despite a 10% lower total budget. AudienceProject's measurement proved that online video was more cost-effective, providing Telia with valuable insights to optimize future media investments.

Telia