Case Study: Macy’s drives mobile adoption and boosts revenue with AppsFlyer

Macy’s boosts mobile revenue 55% with AppsFlyer

Macy's, an iconic American department store, needed to scale adoption of its mobile app among its loyalty members to increase engagement and purchases. The marketing team's challenge was to optimize its acquisition and remarketing strategies in a cost-effective way, ensuring paid media did not cannibalize its successful owned content channels like email and web.

Using AppsFlyer's attribution and customer experience suites, Macy's gained an omnichannel view of campaign performance. This data allowed them to focus paid spend on the most effective channels and use deep linking to measure owned media performance down to the event level. As a result, AppsFlyer helped Macy's achieve a 55% increase in total mobile revenue and a 100% uplift in revenue per install.

Macy’s