Case Study: Carrefour boosts in-app revenue by 29% with AppsFlyer

Carrefour increases in-app revenue by 29% with AppsFlyer

Carrefour Brazil, a major global retailer, sought to increase brand awareness and reinforce its presence in the Brazilian market. Their initial campaigns on TikTok, which directed users to their website, failed to resonate with shoppers. To address this challenge, Carrefour partnered with AppsFlyer and its Audiences solution to shift their strategy towards driving mobile app traffic.

AppsFlyer's solution enabled Carrefour to create targeted segments for retargeting campaigns and utilize TikTok's Automated Creative Optimization tool. This new approach, combined with working alongside content creators, resulted in a 29% increase in in-app revenue and an 11% uptick in new users. TikTok also yielded a return on investment three times higher than other channels. The success demonstrated the effectiveness of AppsFlyer's data-driven methodology for Carrefour's mobile campaigns.

Carrefour