Case Study: bigbasket triples web-to-app installs with AppsFlyer

bigbasket triples web-to-app installs with AppsFlyer

bigbasket, an Indian online grocery delivery service, faced the challenge of converting visitors on their mobile website into app users to increase trial orders. They partnered with AppsFlyer to utilize its Smart Banners solution and OneLink deep-linking technology to create a seamless journey from the web to the app.

AppsFlyer's solution enabled highly personalized campaigns that directed users to install or open the app. This implementation resulted in a 3x increase in mobile web-to-app installs and a 2x spike in first orders from these new users, significantly boosting revenue.

Bigbasket