Case Study: Carrefour achieves a 20% conversion rate boost with Appier's AiDeal solution

Carrefour Boosted conversion rate by 20%

Carrefour, the global retail group with a growing omnichannel presence in Taiwan, faced a crowded e-commerce market and rising customer fatigue from mass marketing. The challenge was to grow online transactions and optimize cost-per-conversion without wasting budget on broad advertising or spamming coupons that would be ignored or blocked.

Appier used AI-driven cross-screen targeting, visitor retargeting and its AiDeal hesitant-buyer solution to identify high-value prospects, retarget engaged visitors and deliver timely, tailored coupons to new and existing members. The campaign raised overall conversion rate by 20% (new customers +25%, existing customers +15%), improved marketing ROI and showed incentives worked best around the minimum purchase threshold to threshold + USD $10.

Carrefour

Jess Huang

E-commerce Project Manager