Case Study: Vodafone achieves faster application onboarding and improved digital sales with AppDirect

Vodafone Streamlines Application Onboarding and Digital Sales

Vodafone, one of the world’s largest telecommunications companies, wanted to grow its SaaS business in a cost-efficient way and needed a flexible, standard platform to support multiple deployment models across its operating companies. To do this, Vodafone worked with AppDirect and used AppMarket to help launch a digital marketplace for business applications across its global markets.

With AppDirect, Vodafone streamlined application onboarding and provisioning, improving the customer experience and boosting efficiency. New products can now be launched in weeks instead of many months or even a year, and the better experience has led to higher Net Promoter Scores as Vodafone continues expanding its marketplaces and service bundles.

Vodafone

Jeni Mundy

Group Enterprise Product Management Director