Case Study: Swisscom achieves faster time-to-market and greater flexibility with the AppDirect Cloud Service Commerce Platform

Swisscom Accelerates Time to Market and Gains Critical Flexibility

Swisscom, Switzerland’s leading telecommunications and IT services provider, needed to move beyond commoditized core offerings to retain market leadership. The company wanted to bundle SaaS apps with its telco services but found its existing platform complex, costly, and hard to maintain, slowing time to market and tying up IT resources.

By deploying the AppDirect Cloud Service Commerce Platform on its infrastructure, Swisscom centralized marketplace, billing, CRM and order management, integrated via REST APIs, and delivered a self‑service storefront and custom UI. The result: faster onboarding of apps (250+ in the catalog), lower operational overhead, real‑time business control over pricing and bundles, improved customer experience, and greater agility to expand services and channels.

Swisscom

Jonas Krensler

Head of Messaging and Collaboration