Case Study: DocuSign achieves global reach and scalable channel automation with AppDirect's AppDistribution

DocuSign Extends Global Reach by Integrating with the AppDirect Ecosystem

DocuSign, a leader in e-signature and digital transaction management used by 200 million users across 188 countries, wanted to grow beyond its strong direct-market share by scaling an indirect sales channel and partner ecosystem. The company faced manual, time-consuming reseller processes that limited its ability to expand into new geographies and verticals through partners.

By integrating once with AppDirect’s AppDistribution API and joining the AppDirect Core Distribution program, DocuSign completed the integration in just 90 days and automated reseller transactions end-to-end. The partnership added global channel reach through service providers, ISVs and VARs, enabled AppDirect’s AppHelp to provide tier-two support, and delivered a cost-effective platform for scalable partner-driven revenue growth.

DocuSign

Mark Register

Senior Vice President of Business Development and Channels