Case Study: Jam City achieves a 30% higher net promoter score with Alida

Jam City boosts net promoter score by 30% with Alida

Jam City, a global leader in mobile entertainment, faced the challenge of quickly evolving player preferences in a highly competitive market. To continue its success and drive innovation, it needed to better understand its most valued players. To achieve this, Jam City partnered with Alida to implement a customer insight community.

The solution was the creation of Jam City Insiders, an Alida-powered community of its most active players. This group provided direct feedback on game design, narrative, and features. As a result, Jam City achieved a 30% higher net promoter score, enhanced game design, optimized marketing launches, and gained more engaged players. Alida enabled the company to turn player insights into better business decisions and experiences.

Jam City