Case Study: Rakuten France achieves better shipment tracking and faster merchant payments with AfterShip

How Rakuten France improves shipment tracking experience with AfterShip

Rakuten France, a leading online marketplace in France, needed a way to centralize shipment tracking across dozens of carriers and provide accurate delivery updates to customers and merchants. Before AfterShip, the team had to check many courier websites manually, making tracking unreliable and resource-intensive.

Using AfterShip Tracking and its API, Rakuten France built a custom on-platform tracking experience with unified delivery status, expected delivery times, and proof of delivery across carriers. AfterShip helped Rakuten France improve customer support response times, speed up merchant payment releases, and give merchants better carrier-performance insights, with implementation completed in just 1–2 weeks.

Rakuten

Habib-Sylvain Gourguet

Director of Customer Relationship