Case Study: Elsevier achieves a unified global voice and up to 30% higher engagement with Adobe Analytics

Elsevier Finds its One Global Voice

Elsevier, the world’s leading provider of scientific, technical, and medical information, faced a fragmented digital-marketing environment spread across 11 disparate solutions and regional operations. To create “one global voice,” improve customer communications, increase engagement, and implement digital marketing best practices, Elsevier standardized on Adobe Marketing Cloud—implementing Adobe Campaign and integrating Adobe Analytics.

By using Adobe Campaign and Adobe Analytics, Elsevier consolidated its toolkit from 11 solutions to a single platform, deduplicated communications, improved regulatory oversight, and standardized best practices across business units. The change delivered measurable results: open rates of 20–30%, up to a 30% increase in key engagement metrics, reduced software vendors and costs, and faster, more consistent cross‑channel measurement and campaign optimization with Adobe Analytics.

Elsevier

Henk Jan Gerzee

Vice President of eBusiness