Case Study: Xactly Corporation achieves 750% ABM pipeline growth with 6sense

Xactly grows ABM pipeline 750% with 6sense

Xactly Corporation, a provider of sales performance management software, faced a significant challenge with their 6sense platform. Despite being a customer for over a decade, the platform was not properly operationalized; it had stale data models, no strategic alignment with the sales team, and its powerful features like AI Email and automated workflows were going unused. This left a vast amount of potential for account-based marketing (ABM) untapped.

The solution involved a complete overhaul led by 6sense. Xactly consolidated its data models, realigned with sales on target accounts, and then automated its entire ABM program using 6sense workflows. This new system coordinated paid media, contact acquisition, and personalized nurturing campaigns. As a result, Xactly grew its ABM-generated pipeline by 750% year-over-year, reduced the speed to lead from 7.6 days to 3.4 days, and significantly increased engagement on its target accounts.

Xactly Corporation