B2B Case Studies featuring Tough Stuff Journal

With this in mind, decided to go in completely the opposite direction. At A Loss trusted us to make it work. Taking inspiration from the current wave of reflective colouring books and interactive diaries,wanted to create a book that was ‘made to be destroyed’. At the forefront of our minds was that meeting the needs of the client is the most important part of any design. Deliberately simple hand drawn artwork, instructions to mess up pages, and a cheaper matt paper rather than a glossy brochure. All made the Tough Stuff journal less intimidating and encouraged the users to engage with it.