Case Study: Vodafone scales mobile commerce to 1M subscribers with Zymr's Magento-Santa Fe platform

Vodafone scales mobile commerce to 1M subscribers with Zymr

The customer, Vodafone, a large telecommunications company, faced challenges with extending their existing consumer portal to increase subscriber engagement and expanding their business model to include eCommerce services. They partnered with vendor Zymr to build a Groupon-style daily-deals mobile commerce framework.

Zymr developed a full-stack marketing automation and e-commerce platform by integrating Magento with Santa Fe, supported by web and mobile apps. The solution included multiple payment gateways, SMS authentication, and was hosted on a PCI-compliant AWS environment. As a result, Vodafone scaled the platform to 1 million subscribers and increased its service value from €100K to €1M within the first year, while achieving 99.99% availability.

Vodafone