Case Study: Thync achieves rapid go-to-market and automated subscription management with Zuora

Thync - Customer Case Study

Thync, a startup launched in 2015 that builds neurostimulation wearables to improve mood, relaxation, and sleep, needed to go to market quickly with a pricing model that combined one‑time hardware sales and recurring subscription services. The company required a scalable, automated system that supported self‑service sign‑ups and fast pricing/packaging iteration while avoiding manual spreadsheets and fragmented processes.

Zuora’s agile subscription platform gave Thync a single system to manage online sales, hybrid billing, revenue recognition, and automated billing and payments (including international support), enabling rapid pricing experiments and customer self‑service. As a result, Thync launched its device in under a year and now has an automated, scalable foundation to expand into B2B and global markets.

Thync

Isy Goldwasser

CEO