Case Study: The Mainichi Newspapers achieves subscription transformation and improved customer insight with Zuora

The Mainichi Newspapers - Customer Case Study

The Mainichi Newspapers, a media and publishing company, wanted to grow its digital subscription business and respond faster to changing reader needs. Its previous billing platform made it difficult to customize plans, update data, and connect customer insights with its CMS, slowing service improvements and limiting profitability. Mainichi turned to Zuora to support its subscription transformation.

Using the Zuora platform, The Mainichi Newspapers was able to better analyze customer data, launch new subscription services more quickly, and strengthen its pricing, packaging, and billing foundation. Zuora also enabled easier integration with external systems and more detailed reader analysis, helping Mainichi improve service timing, deepen customer relationships, and pursue sustainable profit growth.

The Mainichi Newspapers

Hiroyuki Takazoe

Chairman, Digital Transformation Committee