Case Study: The Guardian achieves rapid global membership growth (100,000+ members) with Zuora

The Guardian - Customer Case Study

Guardian News and Media (publisher of The Guardian), a global news organisation known for fearless, independent journalism, wanted to launch an innovative membership programme to deepen reader relationships and offer events and benefits. Its existing third‑party systems lacked the flexibility and scale to support a global, multi‑channel membership and subscription model.

Zuora delivered a unified subscription platform handling acquisition, billing, payments, financial reporting and relationship management, plus customer‑friendly features like suspend/resume, easy upgrades and cancellations. As a result GNM has signed 100,000+ members, is migrating print and digital subscriptions to Zuora, and can go to market faster with flexible pricing and packaging that helps build a loyal reader community.

The Guardian

David Magliano

Managing Director, Membership, Marketing and Consumer Revenue