Case Study: The Globe and Mail achieves subscriber growth and faster time to market with Zuora

The Globe and Mail - Customer Case Study

The Globe and Mail, Canada’s premier news media company, needed to modernize its legacy subscription systems and move to a SaaS platform that could better support digital journeys, improve the subscriber experience, and reduce reliance on in-house code. The company turned to Zuora to help remove bottlenecks in its complex mix of internal and third-party systems and enable more agile subscription management.

Zuora implemented a subscription management solution that streamlined customer communication across the subscription lifecycle, supported faster onboarding of payment providers, and enabled new offers such as free trials, gift subscriptions, and non-subscription product sales. As a result, The Globe and Mail improved speed to market, strengthened revenue recognition for gift purchases, and gained a simpler, more efficient system with better reporting and payment experiences.

The Globe and Mail

Susan Kelly

Managing Director, IT Infrastructure & Business Applications