Case Study: Swiftpage (contact management & email marketing platform) achieves 131% ARR growth with Zuora subscription management

Swiftpage - Customer Case Study

Swiftpage Act! is a contact management and email marketing platform for SMBs that historically sold software via licenses and maintenance. Facing a market shift and customer preference for operational spending, Swiftpage decided to move to a subscription model but needed a platform to support the cultural, pricing and migration challenges of converting a large installed base.

Swiftpage chose Zuora for subscription management and to align on a broader business vision, then simplified SKUs, standardized pricing, created upsell/cross-sell paths and rolled the model out regionally, migrating 100,000+ customers. The move increased retention by 25% within 18 months, grew subscription customers by 140%, and drove a 131% increase in ARR globally in 2016.

Swiftpage

Joe Greenspan

VP of Commercial Operations