Case Study: Reed Business Information achieves over 10% subscription revenue growth with Zuora

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Preview of the Reed Business Information Case Study

Reed Business Information - Customer Case Study

Reed Business Information (RBI) is a UK-based media company that publishes over 400 business titles and data services. Facing an aging in-house billing system, RBI needed more flexibility to align pricing and packaging with customer usage, improve upselling of high-usage clients, and avoid leaving revenue on the table.

Zuora’s billing platform delivered flexible pricing and packaging with seamless Salesforce CRM integration, giving account managers the insights to optimize renewals and upsells without heavy IT work. As a result, RBI increased subscription revenues by more than 10%, reduced churn, and gained the agility to accurately price and package thousands of paid content streams.


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