Case Study: Raconteur achieves stronger audience engagement and first-party data growth with Zuora

Raconteur - Customer Case Study

Raconteur, a media and publishing company, wanted to strengthen its digital presence and build a loyal online audience, but lacked a reliable way to collect first-party data and understand anonymous visitors on its site. Working with Zuora’s Zephr product, Raconteur looked for an easy-to-implement solution that would help it create registration walls, identify users, and support a small data team without heavy coding.

Zuora’s Zephr enabled Raconteur to deploy customizable first-party data capture forms, A/B test registration options, and use visual flow diagrams to shape subscriber journeys more quickly. The result was stronger audience insight, CRM enrichment, and measurable impact including about 100 user identities identified per day, 40–60% bounce rates on targeted traffic, and average site sessions of 3+ minutes, helping Raconteur grow its newsletter base from 6,000 to 34,000 subscribers.

Raconteur

Fayez Shriwardhankar

Head of Data