Case Study: Penske Media Corporation achieves agile subscription billing and real-time customer insights with Zuora

Penske Media Corporation - Customer Case Study

Penske Media Corporation (PMC) is a global digital media company behind brands like Rolling Stone and Variety, reaching hundreds of millions of users each month. Despite its scale, PMC relied on legacy third‑party billing systems that owned customer data and left the company unable to experiment with pricing, packaging, or real‑time subscription tests.

PMC rebuilt its subscription stack on Zuora and a new set of microservices, migrating brands in phases starting with fully digital titles. The move gave PMC direct access to real‑time customer data, enabled new offerings (like monthly magazine subscriptions), and delivered out‑of‑the‑box capabilities such as renewal uplift and multi‑currency handling—making Zuora the company’s billing “source of truth” and unlocking faster product and pricing experimentation.

Penske Media Corporation

Jenny Connelly

Senior Vice President of Product and Technology