Case Study: Mindvalley achieves 25% recurring revenue growth and streamlined subscription billing with Zuora

Mindvalley - Customer Case Study

Mindvalley, a Malaysia-based e-learning provider focused on personal growth, needed to move from one-off product sales to a scalable subscription model. Its existing transaction-based billing system couldn’t handle growing subscriber volumes and required extensive manual processing.

Mindvalley implemented Zuora (planning and go-live completed within five months) to automate subscription billing and unify transactional and recurring revenue streams. The platform’s APIs and APAC support reduced manual work, and within five months recurring revenue grew about 25%, positioning the company to reach its goal of 30–40% revenue from subscriptions and reduce support interactions.

Mindvalley

Hannah Zambrano

Senior Partner