Case Study: MarketWise reduces chargebacks and fraud with Zuora Fraud Protection

MarketWise - Customer Case Study

MarketWise, a software and technology company serving more than 16 million subscribers across brands like InvestorPlace and Stansberry Research, needed a better way to stop payment fraud as it scaled. The company wanted to prevent chargebacks, reduce involuntary churn, and avoid false declines, and turned to Zuora Fraud Protection to address the limitations of its older, rules-based fraud tools.

Zuora implemented Fraud Protection with a seamless integration, customization, benchmarking, and strong support, partnering with FiveBy to get MarketWise live quickly. After five months, MarketWise reported a 37% reduction in disputes and chargebacks versus the same period the prior year, along with improved authorization rates, nearly 2,000 fraudulent attempts blocked in 30 days, and a healthier payments ecosystem overall.

Marketwise

Ryan Herzek

Director of Revenue Operations