Case Study: Litmus achieves global expansion and increased customer retention with Zuora

Litmus - Customer Case Study

Litmus is a web-based email creation, testing, and analytics platform that helps marketers build and optimize campaigns; the profitable company (backed by funding from Spectrum Equity) was rapidly growing and planning international expansion but was constrained by an outgrown, in-house billing system. They needed automated billing, flexible pricing and packaging, multi-currency support, and faster billing workflows to enable global growth and reduce churn.

Zuora’s subscription billing platform automated Litmus’s back-end processes, handled complex daily bill runs (flat fees plus usage), and enabled instant upgrades, prorated refunds, and new pricing strategies. The result was improved customer experience and retention, the ability to support new currencies and packages for its growing user base, and better financial reporting to iterate pricing as Litmus scales internationally.

Litmus

Paul Farnell

CEO