Case Study: LeadDev achieves rapid digital transformation and audience growth with Zuora

LeadDev - Customer Case Study

LeadDev, a corporate services and software/technology company, had to quickly shift from a fully in-person events business to a digital model when COVID-19 canceled its sold-out events. Working with Zuora’s Zephr product, the team needed a fast way to launch an online presence, manage access for virtual events, and capture first-party data while keeping the experience on-site.

Zuora implemented Zephr to handle registration, identity and access management, and dynamic content gating through tools like Feature Builder and Rules Builder. LeadDev was able to launch in under three months, host over 1,000 paid attendees securely for LeadDev Together 2020, and roll out a metered datawall without developer support, helping grow its registration list and improve agility for future campaigns.

LeadDev

Dave Fletcher

Co-Founder