Case Study: Konecranes doubles product rate plans and grows active subscribers 29% with Zuora

Konecranes - Customer Case Study

Konecranes, a Finland-based leader in heavy lifting solutions, had digitized its equipment to deliver valuable IoT data but struggled to monetize those services. Their legacy ERP and one-size-fits-all annual contracts lacked the flexibility to support many product types and shorter subscription durations, making customers hesitant to adopt new digital offerings.

By implementing Zuora, Konecranes moved to modular monthly and quarterly subscriptions that customers can mix, match, and change, enabling better segmentation and upsell opportunities. The change doubled the number of product rate plans in one year and helped drive a 29% year-over-year increase in active subscribers and a 10% rise in new subscribers, while improving customer experience and revenue growth.

Konecranes

Raheel Farhat

Digitalization & Transformation Lead